This year, Amazon’s coveted Prime Day is the earliest EVER – June 23-26 – that’s four days of sales again! If you haven’t been impressed in the past with Prime Day, don’t worry – you aren’t alone. However, there might have been some gems you missed out on. These are our predictions for Amazon Prime Day 2026, so you know what to expect this year. Get excited!
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Pre-Prime Day Offers & Early Deals
As with other years, in the lead-up to Prime Day official, Amazon starts scattering bargains, deals and special savings around the site, just for Prime members. It’s like a little taste test for the newbies, and a “thank you” for the OG Primers. Plus, early Prime Day deals are being released daily – Shop early Prime Day. As always, the “holiday” never falls on just holiday – the fun and savings are extended!
New Deals Every Day
Fresh new deals will drop throughout the entire duration of the 4-day sale. That keeps it fresh and exciting! Keep your eye out, and return often for new deals every day.
Amazon Brands & Technology
In years past, I saw incredible deals on Amazon brands – from food and pantry to electronics. That’s become a staple of Prime Day (and why not? It’s Amazon’s day!) so I definitely expect to see those savings again this year. For example, watch for deals on Kindles, Fire TV Sticks, Echos, and other Amazon branded tech. The previous year models could even give us deals better than Black Friday! Keep your eyes on wireless headphones, smart watches, laptops, and TVs this year.
I’m also anticipating more deals on Amazon branded clothing and household items. With the increase in stock and promotion for Amazon apparel, I’m excited to see where they take that this year!
Last year, you could get up to 35% off Amazon brand household essentials and food. This year, I’m seeing pre-Prime Day sales of up to 50% off!
Gift Cards
Gift cards are always a big seller, and on Prime Day, that’s no exception! In fact, the gift card deals are HOT HOT HOT during this annual sale. Last year, I saw Prime members score a $5 credit when they spent $25 in Amazon gift cards! I hope to see that again this year.
Another HOT deal from last year was the 20% off gift cards promo! Notable in that promo were the 20% off iTunes (use that to pay for Hulu!!), and 20% off Fandango and Cinemark. It’s a great time to score gift cards at some of the cheapest prices all year.
Back to School & College
Prime Day also kicks off the early unofficial Back to School season. It’s a great way to grab backpacks, lunch totes & Bento Boxes, kids’ clothing & more at a great discount. Plus, the tech deals are always great for back to school, too. The Back to School & Off to College Shops have deals starting at $15 and you can save up to 40% off school supplies like books, laptops, fashion and more.
Helpful Hints
- Amazon App: Use the Amazon app to get notified when deals go live! The Watch A Deal notification alerts you when your deal is about to go live so you don’t miss it!
- Ask Alexa: Just say, “Alexa, what are my Prime Day Deals?” and she will tell you!
- Amazon Assistant: Compare prices, see the lowest price in 30 days and more, with the Chrome extension, Amazon Assistant!
- AI: learn about ALL of the awesome AI tools to help make this Prime Day the best!
- Interests: On the Amazon app is an AI feature that finds products you’ll LOVE!
- Become a Prime member or get your free trial
Remember – just because it’s on sale doesn’t mean it’s a great deal. Be smart about your purchases, and remember to stay within a strict budget. You’ll have more opportunities to grab the items you want with Christmas in July sales, if you don’t see them on sale during Prime Day, or the prices aren’t within your budget. I’ll be posting my favorites for you! I’m excited for Prime Day this year – I hope you are, too!
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